Live webcasting on Social Media platforms has been on the rise these days! The endless possibilities provided by it often lead marketers & brands alike to choose live videos over any other marketing gimmick out there.
Live webcasting provides promoters & marketers with an opportunity to connect better with their audience.
It has bigger benefits for individuals as well, as it offers them the chance to share their adventurous, fun moments with their friends over on their social media platforms.
According to most recent market surveys, live videos have increasingly been used in a majority of global campaigns happening around the world.
From colossal pop stars to film studios, fashion brands to corporate biggies, salons to automobile giants; live videos have been ubiquitously used everywhere!
And lest you think that live videos are only for traditionally ‘fun’ events, let it be known that live webcasting on social media platforms has also been employed for political campaigns & environmental summits.
In fact, live videos via YouTube & Facebook played a huge role in the US’ 2016 presidential elections, apart from figuring considerably in the United Nations on several occasions as well. By this point, it’s been comfortably established that live videos are social media’s latest fads, & one that shows no signs of going away soon.
However, the weatherman has forecasted a few clouds in the sky for marketers using to utilize live webcasting for social media platforms. The biggest challenge looming ahead of marketers is the perils of too many choices!
Ever since almost all major social media platforms, like Facebook, YouTube, Periscope & Instagram have launched their live services, broadcasters have been torn between choices. It doesn’t help that most of these social media platforms serve similar purposes, thus making the choices even more difficult.
However, there are a few differences between the three major live broadcasting services; Facebook Live, YouTube Live & Periscope. The above-mentioned social media platforms turned live streaming services, while substantially similar in outlook, do have some subtle differences.
These differences range from service, audience targeting & in-stream features. And while one live streaming platform might work best for say, a supermarket promotion, another might be a good fit for a clothing brand.
Differences Between These Three Most Popular Live Streaming Platforms
Below, we bring you a thorough guide on the differences between these three most popular live streaming platforms:
YouTube live broadcast video has been around for some while, & it’s undoubtedly gained some good reputation. Most global events today are broadcasted live on YouTube. Given that YouTube has an astounding viewer base, it’s no wonder why YouTube webcasting service providers are so popular & rake in so much moolah.
YouTube live stream events have been known to amass some excellent viewer base & exceptional exposure. Whether you’re an individual, a small business or a large corporation, YouTube live broadcast video has the potential to bring mass exposure & global success to your brand. YouTube live stream events work perfectly for product launches, new store openings, event broadcast, etc.
Since it has a huge user base, YouTube Live stream events guarantee your brand significantly high exposure, the potential to entice new customers, & relatively better conversion rates.
Creators especially love its automatic thumbnail creation feature, where a random shot from your live video is used as a thumbnail for your audience to see. YouTube has long been a creator-oriented & revenue-driven platform. This aspect hasn’t been overlooked for live streaming either. Streamers have the option to earn massive money from their live streams & the potential to grow even bigger with the platform!
Until 2018, users had to hook up a camera with their computers to record the event in real-time. But that has changed now, as YouTube has announced its go-live-from-your-phone feature. With it, users will be able to broadcast a live video right from their phones.
Below is a list of a few pros & cons associated with YouTube live broadcast video:
- It has simple operations & a user-friendly interface.
- It’s easier for users to find their favorite YouTube Live stream events from a well-organized stream of videos.
- If successful, streamers can also earn a hefty amount from their YouTube live broadcast video.
- YouTube Live video rushes through a stream of comments in virtually no time. This hurry often leads people to miss some really important comments.
Facebook is the one social media platform that almost everybody’s used at one point or another. So when Facebook launched live broadcast on facebook feature, businesses & individuals alike wasted no time in utilizing it fully.
Facebook is the oldest social media platform on the block, has the most extensive user base of all, though marketers are witnessing a shift in the audience demographic of late. It’s incredibly user-friendly interface makes it easy for even novice users to utilize facebook online streaming for their personal purposes or business needs.
Facebook live stream on website makes for great publicity, broad exposure & a global audience connect. At a time when most of the world stands divided & categorized by several political views, Facebook provides a safe haven for people just to have some fun!
As a result, live broadcast on Facebook leads to an individual or a brand making huge profits off their Facebook live stream on website, & roping in new potential customers. It’s pretty simple to live stream through Facebook as well, & now with the stream-from-your-phone option, users can live stream to Facebook right from their mobile phones.
Below are a few pros & cons of Facebook online streaming:
- Simple to operate. An extremely user-friendly interface allows even new users to use facebook live stream on the website effectively.
- The sheer number of notifications is annoying at best, may make you want to quit watching the live stream at worst!
- Users’ news feeds get filled with a lot of push notifications & video grabs from the many live streams going on around. Even though some of these might be relevant, having your good stuff hidden behind these corporate videos might be a bummer!
Twitter’s Periscope streaming company is undoubtedly one of the best mobile live streaming applications. Not only does it process videos faster than other live streaming applications, but it also gives you a higher bitrate for your own live broadcast on periscope.
In addition, it’s also an authentic ‘stream-from-your-phone’ service that lets users live stream their videos straight from their mobile phones. Twitter’s own million+ user base uses Periscope streaming company as the one most trusted platform to live stream their videos. With Twitter setting it up specifically for Live Streaming purposes, it’s easy to imagine the ease of usage it boasts of over their live streaming platforms out there.
Live streaming on Periscope is also simple, with the users simply needing to hit the ‘Go Live’ button. Their followers will then get a message telling them about the details of the live stream that has begun. Live broadcast on Periscope is also made exciting by all the attractive & appealing live stream engagements on the application. Not only that, but the ‘tell everybody’ feature on it also makes for perfect advertising on the platform.
Live streaming on Periscope is utilized by businesses & individuals equally for getting their brands ahead. It’s unconventional audience base also ensures your brand a never-before kind of exposure & the potential to meet new customers.
Below are a few pros & cons of Periscope streaming company:
- It offers its users a wide range of settings, features & live streaming facilities.
- Twitter has also updated Periscope with the feature to live stream from a 360-degree angle!
- A smooth, well-designed & user-friendly interface. Ease of access & live stream support for new users.
- Streamers can quickly increase their subscriber count.
- While the platform is best for individual or novice streamers, professional streamers sometimes suffer due to a delay in immediate updation of their audience’s news feeds. This makes their audience base miss out on their live streams & other important announcements too.
In conclusion, it can be said that for different live streaming needs, there are various live streaming platforms. You can choose either YouTube live, facebook live or Periscope for live streaming your videos, depending on your individual needs, wants & expectations. We hope our YouTube Live Vs Facebook Live Vs Periscope guide gave you some insights on which live streaming platform suits your needs the best. Live streaming is a great way to tell the world at large about your brand, whether you are an individual looking for some exposure or a big corporation looking to rope in new customers.
So go on, & live stream your way to success & mass outreach!