The internet has made the world a smaller place with innovative new methods of communicating, such as live streaming video becoming a part of the mainstream methods of communication. With today’s streaming technology, it is possible to watch the live stream of an event from anywhere in the world by anyone.
A widespread misconception in the streaming world is that most people think live streaming and live broadcasting are the same things. However, even though they serve the same function, they differ in a lot of ways too.
In this blog, we’re going to take a look at live streams and live broadcasts and the differences between the two and some social media marketing tips for live events.
What is Live Broadcasting?
Initially, the word “broadcast” was used in an agricultural context in the eighteen century. It used to refer to sowing seeds by scattering a large number of seeds over a field. Over the years, the word was used as an alternative way of saying that something is widely spread by the nineteenth century.
As we get into the twentieth century, we entered the era of radio where the word started taking on a different meaning referring to radio waves being scattered over a large field. Live broadcasting is the sending of signals across a broad area that can be received by anyone tuning into the frequency. It has been the standard mode of operation for television and radio.
However, being in the twenty-first century, analogue broadcasting is fastly being replaced by digital broadcasting. Whereas most television and radios these days operate by receiving the live broadcast signal, digital devices are changing the game with live streams being a popular method of watching live events.
What is Live Streaming?
Live streams are very much like live broadcasts in the sense that they are both used to stream live events to a large audience. However, whereas the concept behind live broadcast is that only one signal is transmitted over a wide area, the concept behind live streams works on a one-to-one basis.
The host of a live stream actually sends out separate signals simultaneously to every single device that’s receiving the stream. The best live streaming solutions and the best live video streaming services work to optimize all the simultaneous streams to ensure the lowest latency possible for the viewers of the live stream.
To understand the difference between live streams and live broadcasts better, let’s look at an example to illustrate the difference better.
Let’s take the example of live sports. When people tune in to watch a live sports broadcast, they’re receiving the same signal that’s being transmitted to all viewers of broadcast. However, if people are watching live sports by live webcasting on social media platforms like YouTube, every viewer of the stream receives it through a different pathway that is determined by the streaming platform.
Differences Between Live Streaming And Live Broadcasting:
Now that we know the primary difference between the two, let’s take a detailed look at some of the key differences between the two that illustrate the gaps a bit better between the two media. Some of the main differences between the two include the following:
In simple terms, the reach of live broadcasts is much larger than the reach of live streams. One of the major reasons for this disparity in reach is the fact that broadcasting is a much older technology than streaming and is already adopted all over the world.
Even the best live streaming solutions have trouble trying to match the convenience and reach of broadcasts even though that is fastly changing with developments in technology and improvements in fast internet accessibility.
In almost every list of live streaming tips, you’ll find that one of the most repeated tips is to create as much engagement as possible.
Engagement is where the best live video streaming services are ahead of live broadcasts by a large margin. This is mainly because live streams allow two-way communication and the best live streaming solutions come with great engagement features.
When it comes to financial terms, a live stream is much cheaper as opposed to a live broadcast. Whereas live streams can be created with just a basic camera and a strong internet connection, creating a broadcast requires specialized equipment and much higher costs in general.
Lastly, one of the major advantages of live streams is that they have to worry about only a few restrictions as compared to live broadcasts. While you only have to take care of a few rules and regulations when you’re live webcasting on social media platforms, there are a lot more rules and regulations you have to take care of when it comes to a live broadcast.
We hope this blog was informative and provided some clarification when it comes to the differences between live streams and live broadcasts. Keep reading this blog to stay in the loop with the latest in the world of live streaming and the best social media marketing tips for live events and the best live streaming tips.