Live video broadcasts are the trend in the digital marketing scene across the globe. Not only is it popular with marketers, but it is also widely used by individuals for personal, educational and other purposes. Live broadcast of an event, of course, has an undeniably positive effect on the popularity and longevity of the information shared and the event itself.
Unfortunately, live streaming does come with its own set of challenges. People overcome most of these through ‘learning while doing’. To simplify this task, here are 10 live streaming tips for better video broadcasts.
Live Streaming Tips
Have all possible backup
Since it is a live broadcast where you can’t exactly stop or pause in between, it is smart to keep your backup ready at all times. This way, you have your solution at hand even at the slightest hint of difficulty, be it camera equipment, extra batteries etc.
Work with a plan
When the whole process of streaming is based and structured according to a set plan, it automatically reduces the chances of errors. This way, you are calm and collected during live streaming without letting the viewers know the extent of your troubles.
Mind your surroundings
A visual medium like a live stream video depends a lot on the setting and location. Pay attention to the things next to you, understand the space and how to use it effectively. Do not neglect the correct placement of stuff like mobile phones, stationery, food items etc.
Get familiar with the platform
Choose the platform on which you want to do the live stream broadcast of an event with extra care. Does your target group use that platform? Does that platform support your video format? Clear all doubts before selecting.
Rehearse before going live
It is always better to rehearse your content before going live with it. This is a checkpoint for any scripted live streams. And even if you go with an unscripted format, rehearse your opening and closing lines, entry or exits etc.
Use engagement tactics
Getting viewers to join your live stream does not guarantee they will stay for the whole stream or come back for the next one. Use innovative and graphical engagement tactics to interest them.
Test everything in advance
Make sure that everything is in order and is in working condition beforehand. Sample your own content to test if it works fine or not.
Keep the content fresh
You need to be flexible with how you deliver your information and change the content of your stream if it is not working. It is fresh and interesting content that is the ‘king’.
Promote your live stream
Relying on the chance that the audience will stumble upon the live streaming video is just not practical. One should promote and market their live webcast at least a week or two prior to the actual event.
No such thing as ‘Perfect’
There is no set formula for success in a live stream and there certainly no such thing as a ‘perfect’ live video. Streaming live only gets better as you go and continue to keep doing it!