Everyone knows live video is the ultimate form of content in today’s internet. It is more engaging than other types of content like blog posts, social media posts, or even on-demand video. Live video allows a brand or an individual to interact with their audience in a way that is engaging in real-time.

However, since everyone knows the value of live streaming, the quality of streams has kept on going up over the years. A lot of broadcasters use live streaming and live webcasting solutions by dedicated live streaming companies to ensure their broadcast is high quality enough for their audiences.

If you like to broadcast events live or are interested in live streaming in general, you have to put in a lot of effort to stand out. Fortunately, we are going to take a look at some ways to improve your live stream broadcast in this blog.

40 Tips to Improve Your Broadcast

In order to make these tips more accessible, they are divided into sections:

Equipment and Setting Up

camera and equipments
  1. Always keep your devices charged and ready! Live streaming can put a heavy drain on the battery of your devices and running out of charge during a live stream is nothing short of a catastrophe.
  2. Keep at least one back up for everything, especially for parts which can break due to wear and tear like cords and connectors.
  3. Ensure the gear you use to live stream is organized and accessible. One of the easiest ways of organizing your gear is to separate and label them, so you know where to find them always.
  4. Ensure your internet connection is stable and fast before you start streaming. The performance of your internet is one of the most important factors when it comes to live streaming.
  5. Take precautions to ensure your gear will always remain safe and at their best capacity, for example, you should take steps to keep your computer from overheating, and you should keep your camera safe from dust and other issues.
  6. Use equipment that matches your needs the most – it is not true that you need the latest equipment in order to make the best quality videos. As long as you use equipment that matches your needs, you should be good.
  7. Invest some time into doing a test-run for your stream before you go live. This allows you to check if everything’s working fine or not and to take notes that will help you optimize your live stream even further.
  8. Check if you have adequate lighting before you even start shooting. If you’re using artificial lights, you should set them up beforehand and have your lighting set-up ready before you even begin broadcasting.
  9. Ensure that everyone who would appear on camera during the stream to look neat and clean. Presentation is key when it comes to live video.
  10. Aside from planning your content and flow, you should also plan for the “vibe” of the video you’re making. Plan the equipment you’ll be using based on the needs of the video – for example, shooting live behind the scenes video would have different requirements than shooting an interview.
  11. If you’re using camera operators, spend some time with them setting up expectations of what you want the final video to look like.
  12. If possible, use a multi-camera setup. Dedicated live streaming companies which provide live streaming services often provide multi-camera support for your live streams.
  13. Ensure your background is clean and not distracting so it doesn’t take away from the subject of your video.
  14. If you are shooting outside, ensure that the environment doesn’t get in the way of your live streaming when you’re live. Take precautions to minimize sun glare and background noises.
  15. If you’re going to be on the camera, it is better to wear a single colour instead of stripes or squares.
  16. Prepare yourself mentally before going live. If you have a crew shooting the live video, ensure everyone is on point and ready for the entire shoot.
  17. Keep your shooting day set-up simple – it’s much easier to manage.
  18. Take special care when you’re setting up the audio. A lot of live videos suffer from poor audio quality because the audio set-up is rarely given the time it deserves.
  19. Double-check the settings of the platforms you will be using.
  20. If the camera has to be kept on a tripod somewhere when you broadcast events live, ensure it is kept in a place where there’s no heavy traffic of people.

The Process

Live Streaming Strategy
  1. Even though most dedicated live streaming companies provide live streaming services which can span across different platforms if you’re doing it on your own, it is a good idea to research about how to live stream on major social platforms you’re aiming for.
  2. Spend time marketing and promoting your live stream in advance.
  3. In order to gain followers, ensure that you’re going live regularly and have a steady flow of content.
  4. Rehearse the entire live stream if possible. This allows you to review how your content would look like before you go live.
  5. Make your stream engaging with graphics or text on the video.
  6. Have a back-up plan for everything – if your stream goes offline, you should ensure your audiences are not left in the dark.
  7. Engage with your audience – through chatting, answering their questions, responding to them etc.
  8. Accept that your live stream, like most things in life, will not be perfect. However, do try to make it as good as possible.
  9. Be creative and don’t be afraid to do something new.
  10. Allow your personality to shine through the live video. Audiences often care more about your personality than your content.
  11. If you have a crew, it is advised to keep someone whose job basically is to ensure any kind of emergency can be dealt with quickly.
  12. Ensure you and your crew are properly rested before starting the stream.
  13. Work hard on the metadata for your streams to provide your audiences with adequate information.
  14. Always keep a record of the entire stream offline. It is always a good idea to have a high-quality recorded version of the stream on your local drive, in case you need it.
  15. If you are live streaming sports, either ensure the sound of the game can be heard or some kind of commentary.
  16. Share your live video in Facebook groups.
  17. If possible, add an external monitor to your set-up in order to watch the live stream unfold.
  18. When shooting the video, don’t look at the monitor but instead at the camera.
  19. Ensure your backups are ready for any emergency situation.
  20. Have fun! Stressing out too much about your live stream can also be a negative thing for your stream as live video is all about being in the moment and stress takes you away from it.

Hire Dedicated Live Streaming Company

If live streaming seems like a complex concept to you, you should consider getting a dedicated live streaming company to help you out with the entire process.

Dreamcast offers end-to-end support for live streams of any size & for anyone!