The daily uses of live streaming are many and varied. No matter how easy it is to live stream various events with evolved technology, there are always technical processes behind it that need to be in order so that a stream is of the best quality.
Effectively live streaming events is beneficial for both the organisers and the audiences. Therefore, it is essential to make sure that your live webcast set-up is in top-notch condition beforehand.
Listed below are the 8 most important of the many things to consider before proceeding with live webcasting events:
Plan The Event Flow For Live Streaming
The most crucial step in the execution of an event is to decide and define a flow in which things will happen during the event. All the parts of the event set in chronological order are meant for a better understanding of how an event will proceed. So, if you want to live stream it, the event has to be planned in a way that suits that format. Make different segments so that each part is clear to the online audience. For that, you will also have to technically and logistically prepare your venue for the live broadcast.
Professionally live webcast events need the best equipment for producing the best results. Before going ahead with the streaming, make sure that all the technical and other equipment is in proper working order. These usually include cameras, tripods, lights, audio systems, mixers, encoder etc. Not only is the working condition necessary, but you also need to make sure each equipment is set-up at its designated location for the live stream. It is even better if you can manage a trial or mock run for your stream to see everything functioning in a well-coordinated manner.
Have Fast Internet
Nobody wants their audience to suffer through lousy quality videos or too much buffering. This is where the need for high-speed internet connection comes in. To support the high quality and uninterrupted length of your live stream, you need fast internet, especially, better upload speed. Make sure that you get a bandwidth that gels well with your encoder settings. After all, a live stream can make or break the scope of future associations with the viewers.
Invest In The Right Shots
Live events webcasting services often focus on multiple camera set-ups and many shots from different angles. This is all good, but it is the actual efficiency and relevance of a shot that matters in the live video. Whether the information you want is push through the video is relevant to the target audience, is it updated and how impactful will it be; are all concerns that should be focused on as well. Invest time and effort in building good shots with both better camera angles and useful content. To divide the coverage of each camera, you can follow this break-up:
- Primary camera to take wide shots.
- Secondary camera to take close-ups or other side shots.
- And the last camera can be mobile to capture dynamic activity at the event.
Marketing Tactics For Statistics
Events and specifically, live webcast events are very closely related with the marketing of the organiser or brands. Mass communication plans and social media involvement already secure an audience for you to execute your marketing strategy. It is an excellent chance for you to devise and implement useful marketing strategies in the planning and actual live streaming of the event. It can increase your outreach, help in branding, get you feedbacks, give you word of mouth publicity and an overall high return on investment.
Also Read: Facebook Live Vs YouTube Live
Use Live Stream Videos On Your Website
One of the perks of events streaming solutions is that the service provider offers you easy ways to embed your live streaming video on websites, personal or otherwise. Putting up the stream on your website along with other social media channels gets you a niche segment of viewers who increase your views. Furthermore, you can also cross-promote both your live stream and your website on social media as well.
Final Wrap Up
Similar to every other part of your live stream that has been carefully planned, you should also think about the aftermath of it. The wrapping up of your live video and the impact you want it to have on viewers is a priority too. Here is the break-down of the areas of the aftermath you should focus on:
Record The Stream
Live event webcasting services can also give you the option of making it a video on demand (VOD) after the live webcasting is done. This increases the overall number of viewers.
As an addition to the marketing strategy, you can keep promoting the video through various platforms and mediums even if it’s not live anymore.
To interest even more audience, add edits to your video and make shorter clips of the present event video to promote the next one in future.
It is vital for any event or activity involving the public to have varied feedback from its viewers. Live streaming events have the benefit of instant feedback, whether positive or negative. This not only allows you to identify points of concern as soon as they are raised but also lead to an improvement in future works. Other than the live feedback, you can also receive helpful feedback after the event on the recorded videos. Feedbacks such as these allow you to improve the stream, so make sure that you take into account previous input in mind as well.
Also Read: 10 Ways To Make Your Live Stream Better
To accomplish set goals from the event live stream, you need to choose the correct live event webcasting services. Dreamcast provides some of the most sophisticated event streaming solutions in the industry. Choose from a wide array of plans and options provided by Dreamcast to successfully live stream your events.